Your Daily Podcasting Briefing

The Podcast Landscape Study Shows 34% Of Podcast Consumers Began In The Last Year

• The podcasting audience continues to expand, with a recent study revealing that 34% of podcast consumers initiated their listening within the past year, an increase from 28% previously. Overall, 74% of U.S. adults have now consumed podcasts, and 39% engage weekly, with Millennials and Gen Z comprising 62% of US podcast listeners.

  ForbesTalks Co

• Video podcasts are rapidly evolving, with roughly 71% of podcasters and creators now incorporating video into their shows. This shift reflects changing listener expectations, as only 17% of consumers now anticipate podcasts to be audio-only, while 44% have watched a video podcast in the past week, up from 40%.

  Forbes

• Confidence in the podcast advertising market is at an 11-year high, with 69% of agencies and advertisers surveyed in 2025 expressing an intention to spend, and 78% already investing in podcast advertising. Interestingly, educational content has emerged as a top demand, surpassing genres like sports and news, with 88% of listeners in 2023 tuning in for knowledge, while creators increasingly leverage AI tools for tasks such as editing and generating show notes.

  EmarketerPodsqueezeBeamly