Your Daily Podcasting Briefing

Fred Armisen and Carrie Brownstein to Launch "Portlandia" Rewatch Podcast

• Fred Armisen and Carrie Brownstein, co-creators and stars of the IFC series *Portlandia*, are set to launch a new rewatch podcast titled "Podlandia: A-O Rewatch" on July 16. The podcast, produced by Will Ferrell's Big Money Players in partnership with iHeartMedia, will feature the duo revisiting the cult-classic show, sharing behind-the-scenes stories, and hosting guests like co-creator Jonathan Krisel and cast members such as Kyle MacLachlan and Aimee Mann. It will be available on YouTube and other major podcast distribution networks.

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• The business podcast landscape in 2026 is characterized by a "long-tail meritocracy," with 202 different publishers cycling through Apple's Business Category Top 100, and the largest publisher holding only 3.3% of chart-weeks. A surprising insight reveals that 73-83% of charting business shows regularly book outside guests, making the genre a highly active "interview economy" and an open channel for public relations. This indicates a fragmented market where guest appearances are crucial for content and reach.

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• SMAC Productions, co-founded by Constance Schwartz-Morini and Michael Strahan, has officially launched its new podcast network, "The Intersection," in partnership with AMP Media. This expansion will feature two flagship shows later this year, including one with Pro Football Hall of Famer Terrell Owens and comedian Chris Spencer, and another where Strahan and Schwartz-Morini will interview celebrated icons and executives.

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• Edison Research at SSRS will present "The UK Podcast Consumer 2026" report in a webinar on July 16, 2026, offering new insights into UK podcast consumption. The report is expected to reveal UK audience attitudes towards AI in podcasting and highlight the value of including podcasts in advertising strategies.

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